World Triathlon Pitch — Together as one
The International Triathlon Union is changing its name to World Triathlon, to reflect a modern, dynamic and up to date International Federation.
Challenge:
Create an evolved, trademarkable brand identity to reflect their leading role as a governing body within the sport.
Creative concept:
Together as one
Solution:
Together as one – the concept of interlinking is a metaphor for the multiple disciplines of triathlon linking together to form the sport. It also references the role that World Triathlon plays in linking together the national federations, private companies, sponsors, administrators, volunteers, athletes and supporters into a united Triathlon community.
Role: Lead Creative – Concept, art direction, design
Project completed at Turquoise
