Cluck brand identity— A new kind of hen do
Cluck are a start up events company that specialise in hen parties. Cluck wanted to disrupt the established ‘Events’ market by providing unique, tailor made Hen Do’s based on customers interests and passions – no pre-made packages or penis straws like their competitors
Challenge:
Create a brand identity that stands out, disrupts and breaks away from the very crowded hen party market.
Creative concept:
Meet the Cluckers
Solution:
A strong brand with confidence, attitude, fun and full of personality was developed to appeal to the target audience; Sienna Miller and Kate Moss wannabes (style savvy, contemporary women) – but it wasn’t to feel too edgy that it alienated.
Since this is a very personalised service, which caters to all types of hen’s from the craftaholic to the quirky turkey – Iona Bejenaru was commissioned to produce a set of quirky illustrations that sit at the heart of the brand to represent the unique and individual hen personas.
A fun persona led quiz kick starts the experience to help Cluck find out what kind of hen you are.
To find out more about what makes the Hen tick and to help create an unique tailor made experience, we designed a scrapbook style journey. Users can pin things from both the Cluck site and Pinterest to their own personal scrapbook.
The brand’s visual language and tone of voice continues to support the idea of individuality by being vibrant, confident, full of personality and attitude. It needed to appeal style savvy, contemporary women – but not feel too edgy that it alienated.
The tone of voice is conversational but with a touch of ‘attitude’. The logo took on a playful yet high fashion style.
Role: Lead Creative – Art direction, concept, copy platform and design
Collaborators: Iona Bejenaru – Illustration
Project completed at Bandstand
