MSL Rebrand — Creating impact
MSL are Publicis Groupe’s Global PR & Integrated Communications Partner. MSL have over 100 offices across 36 countries.
Challenge:
To refresh the MSL brand across the entire network. The group is made up of multiple businesses from Corporate Governance to PR so the challenge was to create a brand that could flex across such diverse sectors and reflect the values ‘fearless, insightful, passionate, creative, dynamic and accountable’ and the core purpose:
’Championing our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.’
Creative concept:
Creating influence and delivering impact
Solution:
Since the group is made up of such diverse businesses, the brand needed to show these different perspectives. A window was created that looks into the world of MSL, through which you can view glimpses of the world that MSL are inspired by and discover everyday. What comes out of this window is the impact MSL deliver for their clients. The identity was dynamic which created that sense of movement and a feeling of never standing still to further reinforce the businesses core values.
The role out was extensive and included both digital as well as printed items, merchandise, animated stings, signage and guidelines.
Role: Lead Creative – Art direction and design
Project completed at MSL
