Canary Wharf Campaign – Welcome to the Wharf
Canary Wharf is not just a dull, grey, concrete jungle anymore, there are many more unexpected layers to the Wharf, from underground go kart racing to a secret tropical garden!
Challenge:
Create a summer campaign to celebrate the opening of the Elizabeth line at Canary Wharf and change perceptions as to what Canary Wharf has to offer.
Creative concept:
Welcome to the Wharf
Solution:
The campaign visually came to life by celebrating the energy, beat and rhythm of the district through use of expressive brush strokes, handwritten type, poetic copywriting and bold colour. The fluid designs were a purposeful contrast to Canary Wharf’s rigid landscape and referenced the ebb and flow of life now buzzing at Canary Wharf.
The campaign was a fast turn around project with multiple touch points from OOH and social content to large scale wayfinding and digital screens.
Role: Develop the campaign from initial concepts and roll out across multiple touch points.
Project completed with Me&Dave
