Get it right

Get It Right

Get It Right (From A Genuine Site). The aim of the video is to encourage consumers to take time to identify and access genuine sources of content so that the volume of copyrighted material being accessed, streamed and shared without permission can be reduced. Casper Lee who features in the film has a combined audience of 10m and understands first hand why the issue of piracy is so important after Laid in America the smash hit in which he starred became one of the most pirated films ever soon after its release in 2016.

There are so many particular types of content and genres that are being pirated, so it was filmed in a mix of South London locations that represented these different content types such as a video arcade and an independent record store. It needed to engage with millennials and younger consumers in particular – the groups that tend to infringe the most.

Therefore the art direction for the on-screen graphics reflected this by referencing retro video game graphics mixed with glitch art.

Role: Design (Storyboard development & on-screen graphics)

Project completed at MSL