Challenge:
To make the Beko press conference at IFA Berlin in August 2017 the biggest media event of the show, helping the home appliances brand exhibit its latest hero products while launching “Eat Like a Pro” – a campaign designed to promote healthy eating for families, in association with FC Barcelona.
Solution:
As part of the event, an Eat Like a Pro cook book was created to act as a giveaway at the event featuring favourite fast, fresh and healthy recipes from each of our Pro Team Influencers; Deliciously Ella and a top FC Barcelona nutritionist. By showing children what their heroes eat, it can help to make healthy food exciting and encourage them to Eat Like A Pro.
The recipe book needed to feel like a keepsake, something people could and would want to use. Therefore the idea was based on a series of practical double sided recipe cards that can be separated from the book, stuck on the fridge door or taken to the supermarket to shop for ingredients.
Collaborators: David Loftus – Food photographer
Role: Art direction and design
Project completed at MSL