BBC Studios — Showcase 2024 Event Branding
Showcase is the biggest invite only content event in the UK. The purpose of the event is to sell content globally to investors. It also provides match-making opportunities, genre-led forums, content experiences and premiere screenings. The 2024 event was held at the private members club, 180 Studios, The Strand and had over 1000 attendees across 2 days,
Challenge:
To refresh and develop the brand identity for Showcase 2024.
Creative concept:
A spotlight on content.
Solution:
The logo mark was simplified down to a single circle to act as a spotlight and focus on content. The circle alongside a bold use of typography was used to create a flexible system to deliver both information and content across various applications in the event space. The logo became a masthead across applications to create a sense of presence.
At the core of the identity is a tall vertical screen which became the focal point of the event – it acted as an information point throughout the day highlighting what was coming up next and the schedule for the day.
The event was held across 3 floors at 180 Studios, these floors were colour coded to assist with wayfinding.
Role: Creative lead – Concept, design and art direction
Project completed at BBC Studios
A three storey high vertical screen formed the focal point of the event.
We harnessed the central location and the scale of the screen to form a focal information point for the event. It was set to an hourly schedule to show upcoming event information and content.
Other screens throughout the venue were used to introduce room content and act as holding slides between screenings.
Since the venue was split over 3 floors, a colour coded wayfinding system was devised to help navigate the building. This included free standing signage, vinyls, maps and lift signage.
