Syngenta — It’s all in the mix!
Syngenta has long been a pioneer of the global agrochemical industry and is well established amongst growers and trade alike. Syngenta A.I.R. is a super sunflower seed that is herbicide tolerant, this unique feature therefore give farmers the freedom to mix and match their preferred combination of herbicide to seed in a way that works best for their land, crop and themselves.
Challenge:
To develop a brand visual identity & toolkit to optimise the launch of Syngenta A.I.R.
Solution:
Whatever your preference, whatever your conditions, Syngenta’s unique A.I.R. system allows you to mix your perfect combination of seed and herbicide for max yield, max adaption and max resistance.
Developed an identity based around the idea of – It’s all in the mix. A series of adaptable, customisable building blocks that allow the growers to build unique combinations to suit their needs.
Role: Creative lead – Concept, design and art direction
Project in collaboration with Elmwood
The sunflower is used as the basis to create the unique building blocks with the colour palette and textures being drawn from the landscapes in which the sunflowers are grown. A warm, sans-serif font that derives from simple geometric shapes perfectly compliments the visual language.
