Laura Southcott

Freelance Creative

Laura Southcott

Freelance Creative

Bon Soiree — Fine dining for private jets

Bon Soirée deliver Michelin star quality food for executives on private jets.

Challenge:
Bon Soirée wanted to move away from previous offer of ‘executive aviation catering’ to ‘fine dining for private jets’ – making their offer instantly more distinctive.

Creative idea:
The sky from above

Solution:
The overarching idea was based on the changing skies that are seen from above when flying. The various skies were paired with the different courses on offer ie. breakfast options were paired with the sunrise and lunch options with the bright blue sky. Stunning food photography from Andrew Penketh brought the fine dining concept to life.

Role: Art direction, concept and design

Collaborators: Food photography — Andrew Penketh

Project completed at OPX

All NS&I — Where saving begins Friendship is Universal BBC Studios – A spotlight on content Inside Asia — Turning Asia inside out Anco&co — Renting just got good NS&I — Humanising finance Canary Wharf – Welcome to the Wharf Cluck — A new kind of hen do Ericsson — The truth is hard to find Gatwick Express UEFA – A new wave of football Beko — Bringing together football and fridges Together as one Syngenta — It's all in the mix Buckingham Gate — At your service MSL — Delivering impact EY — You're more ready than you think Bon Soiree — Fine dining for private jets UBS — The power of perspectives Modern Synthesis — Science & design working together to bring change Bronze Buildings Bankside — Where have you been? A new creative code Nailista — Making luxury accessible NS&I — ERNIE 5 is alive! BBC Studios Get it right

NS&I — Where saving begins Friendship is Universal BBC Studios – A spotlight on content Inside Asia — Turning Asia inside out Anco&co — Renting just got good NS&I — Humanising finance Canary Wharf – Welcome to the Wharf Cluck — A new kind of hen do Ericsson — The truth is hard to find Gatwick Express UEFA – A new wave of football Beko — Bringing together football and fridges Together as one Syngenta — It's all in the mix Buckingham Gate — At your service MSL — Delivering impact EY — You're more ready than you think Bon Soiree — Fine dining for private jets UBS — The power of perspectives Modern Synthesis — Science & design working together to bring change Bronze Buildings Bankside — Where have you been? A new creative code Nailista — Making luxury accessible NS&I — ERNIE 5 is alive! BBC Studios Get it right