Anco&co Build to Rent Campaign — Renting just got good!
The build to rent sector is relatively new. These developments are designed specifically for renters and include a number of facilities that reflect their lifestyles. They offer ready to live spaces, hotel quality services, and on-site amenities such as cafés, cinemas, games rooms and rooftop gardens. This is a far cry from renting as we knew it!
Challenge:
To challenge the current rental stereotypes, dispel myths and educate people about Build-to-rent sector; as well as promoting the new scheme being developed in Manchester.
Creative concept:
Renting just got good
Solution:
The campaign idea ‘Renting just got good’ makes a humorous dig at some of the problems that old-school renters face, highlighting the benefits of this new ‘hotel style’ living. It empowers renters to take a stand and aspire to a better lifestyle. Anco&co is changing renting for the better.
The visual language and tone of voice for the campaign takes inspiration from the strong message-driven vernacular of protest posters whilst also referencing Manchester’s world-famous music scene to both spark conversation and educate.
Role: Lead creative – Art direction, concept, copy platform, naming and design
Project completed at Me&Dave. For full case study see click here
